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I started freelancing in 2018 with a focus was on translation (IT, SP, FR, PT, EN > EN-US/UK, PT-BR) and Virtual Assistant services. At the time, I worked with several clients across Europe and the US, and soon I started to specialise in copywriting and SEO translation. From translating, I moved on to craft my own copy in English and Portuguese.
In January 2019, I moved to Australia and started a Diploma in Marketing and Communication in Sydney, to broaden my skills. That's when I officially fell in love with online marketing. During the first wave of the pandemic, I got the best work opportunity I could have wished for: I was hired by a US-based business consulting and marketing agency, where I spent four years helping online service businesses scale.
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That experience sharpened my skills across marketing, content creation, business operations and sales. I had the opportunity to work in a fast-paced environment, learning the latest trends in online marketing for highly profitable businesses, and, even better, I could work across sectors, trying different strategies and styles.
Now, I run Izzy Reach as a freelance business, with the goal of helping businesses and influencers around the world grow their brands through meaningful strategy and content.I create marketing strategies and creative assets that align with my clients' vision and get them closer to their goals.
As a full-stack marketer, I have a wide range of service offers to cover all bases – no matter the budget. My focus is on building authority online and attracting the right audience, without fluff or overpromising.
If you have gotten this far into the page, you have probably guessed that traveling is a big part of my life. I rarely go an entire month without leaving the city at least once. When I am not deep into creating content calendars and analysing marketing, I find other ways to keep myself busy.
I have been supporting a charity called Saving Strays as a volunteer for about two years now, doing occasional creative projects when possible, such as flyers and posters for fundraisers. Most recently I have been volunteering in a project aiming to create an educational book about caring for dogs.
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I admit I am a bit of a hobby collector. Currently, my biggest personal project is training for my first ultramarathon. So there is a lot of running, strength training and yoga happening in my life right now.
On the creative side, I have been taking storytelling classes and writing creative fiction for fun. I also love painting (usually watercolour), macramé and have even learned the basics of embroidery.
I truly believe that living a full and balanced life with plenty of different experiences help me keep my brain creative and engaged for better professional results!